Sunday, 21 October 2012

Planning: Further thoughts about my target audience

Although I aim to appeal to both the youth and middle aged upwards, my obvious main target audience for the film would be:

Middle Aged

Men and Women

A consumer of cult/short films

An artistic interest in modern culture (artwork, film, theatre)

Students studying film and, Young (between 16-25) independent filmmakers

As I stated previously I'd love my film to appeal to most (if not all ages), but it is important to have a strong target audience, since short films are so rarely distributed in the same way that mainstream features are, having a target audience will enable me to appeal to them specifically during my marketing process.

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