The most important thing for me whilst creating the combination of my main product and ancillary texts was to create a house style, and reinforce the stylistic approach that I took towards my film in all three products.
I must also make sure that my combination appeals to target my audience (the niche audience that have an interest in short and cult films) aswell as my secondary.
I'd define the house style that I created in all three products as simplistic yet effective. I made the products simplistic for a deliberate reason. Simplicity has some connotations of emptiness, which is what my main character experiences in his life, all he has is an empty stage and a watch, his life is meaningless.
Barthes' Enigma Code can be applied to all of my products as (the poster and short film in particular) portrays a mystery to draw an audience in, poses questions and makes the audience become intrigued in the piece. After my audience has seen the poster and read the review they will be asking questions such as "Why did the review say it was so emotional? What must have happened to the man to evoke such a response? What is the out of focused suit on the floor? What is the significance of the watch?"
As you can see the poster is very simplistic
The lighting in this poster is also similar to the lighting in my short film. It is
grainy, dull and low saturated. By doing this I reinforce the tedious atmosphere of the characters workplace. Even before the audience have seen the film, by looking at the poster they will hopefully get a sense of this.
I express the idea of pressure throughout my film as a heavy motif. My character is always looking at the time, he constantly hears an alarm going off, he is desperate to succeed. He is pressured to almost kid himself in his daily ritual of turning out the lights and walking on to stage despite knowing the stage is empty.I reinforced the idea of time and pressure in my poster as it's whole concept was based around the idea of a watch.
I must also make sure that my combination appeals to target my audience (the niche audience that have an interest in short and cult films) aswell as my secondary.
I'd define the house style that I created in all three products as simplistic yet effective. I made the products simplistic for a deliberate reason. Simplicity has some connotations of emptiness, which is what my main character experiences in his life, all he has is an empty stage and a watch, his life is meaningless.
Barthes' Enigma Code can be applied to all of my products as (the poster and short film in particular) portrays a mystery to draw an audience in, poses questions and makes the audience become intrigued in the piece. After my audience has seen the poster and read the review they will be asking questions such as "Why did the review say it was so emotional? What must have happened to the man to evoke such a response? What is the out of focused suit on the floor? What is the significance of the watch?"
As you can see the poster is very simplistic
grainy, dull and low saturated. By doing this I reinforce the tedious atmosphere of the characters workplace. Even before the audience have seen the film, by looking at the poster they will hopefully get a sense of this.
I express the idea of pressure throughout my film as a heavy motif. My character is always looking at the time, he constantly hears an alarm going off, he is desperate to succeed. He is pressured to almost kid himself in his daily ritual of turning out the lights and walking on to stage despite knowing the stage is empty.I reinforced the idea of time and pressure in my poster as it's whole concept was based around the idea of a watch.
The minimalist style is also present in the review page. It is not clouded with advertising or unnecessary gimmicks. I deliberately used stills from the film that mainly consist of the colour blue. This was to reinforce the by giving it a colour scheme thus turning all three products into much more of a brand or package.
I used the both social network giants Twitter and Facebook in order to market my film.
Here is a link the twitter account
https://twitter.com/BeechamFilms
(this was made simply as an example as how the film could be marketed, I would tweet and gain as many followers as possible)
http://www.facebook.com/pages/Curtain-Call/392673420823343?ref=hl
This is the facebook page (as said previously, this was just done to show an example format of marketing I could use considering how vital it is to have an online presence in a time where the amount of digital natives and WeMedia uses is forever growing).
Others ways I could Market or create a "buzz" around my shortfilm
- Release a soundtrack featuring the music used in the film
- A bonus disk/online video explaining the process of making the short film
- Original storyboards and sketches to be tweeted and posted on Facebook
- An interview with the actor
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