Evaluation: 3. What have you learned from your audience feedback?

My original aim was to make a short film that could be appreciated by all. Although I had a clear idea of my primary audience, I felt it important to include both my target and secondary audience within my focus group. This is the conclusion I came to when analysing results from my initial questioning of my focus group.
 (Research)

Click Here - To see my initial views on my focus group

Click Here - To view my early thoughts about my target audience


Although my primary focus when creating my products was my target audience, I made sure when referring back to my focus group throughout the process that I questioned one person that was in my target audience and one that wasn't. I did this in order to keep in mind that I wanted my products to appeal to a range of audiences, and not just my primary target audience.

Here is an example of when I did this - Click Here

When reviewing this feedback it seemed that the younger member of my focus group was getting tiresome of certain lengthy shots, implying that the pace was dropping in correlation with her engagement. This told me that the younger audiences have a different psychographic to that of the older generations (they could for example be strivers which have qualities of energy and excitement). It came to my attention that unless I changed certain aspects of my film (E.g certain lengthy shots) I could risk the viewer taking an oppositional reading (when they reject my film). This is in accordance with Stuart Hall's Influence Model.

In my first feedback of the completed film I asked a range of different audiences (including some who weren't in my focus group) and was pleased with the positive results that I received.
                      My short film appealed to 9/10 of those asked.

I then revisited some of the audience that I asked in the previous questionnaire, and asked for their final feedback in light of a few minor changes as well as their input into my ancillary products. I asked a group of five girls between the ages of 16-19. I did this because they were the furthest from my target audience. By looking at their responses I have learnt that a short film doesn't have to be a form of high brow art, it can appeal to a wider range of people than simply middle age cult film fanatics.



I then sent out another questionnaire with only two questions. This one was only to be answered by  those in my target audience. I am overjoyed that all 5 that were asked answered yes to both questions.